Soon after the derogatory ‘Sulli Deals’ mobile app surfaced in July last year where photos of Muslim women were displayed without their consent for auction, a case was registered against the creator of the app who was finally arrested from Indore.
Microblogging website, Twitter then witnessed a disturbing hashtag #SulliDeals on the New Year, with couple of users sharing photos of Muslim with objectionable comments.
Sulli deals knocked the conscience of every Indian citizen, irrespective of their religion and region and their outrage finally got the app deleted from the play store and the creator of the app too was put behind the bars.
However, more than 8 lakh social media users in Kashmir watched a video with pictures of kashmiri girls in it and in the background a man can be heard calling for the sale of those girls with a price tag for each girl and among those 8 lakh viewers, no one bothered to report the video, as the video is still making rounds on various social media platforms with people again sharing it and making fun of it.
Derogatory words, price tags and calling them cows, are the words which the narrator in the background uses and ‘sale sale sale’ are the words which he continuously repeats in the video.
The video, till this report was filed has been shared by more than 25 thousand people and viewed by more than 8 lakh 75 thousand people on a single Facebook profile namely, “Kash Ah Mrir.”
Interestingly, the Facebook profile in question keeps on sharing religious content and upon scanning his profile, a lot of objectionable content too has been shared on and off by him.
The scarcity of authentic and true content in Kashmir actually diverts the audience towards cringe content as hundreds of ‘Facebook viewer statistics’ about K- internet suggest that lack of original and authentic content is responsible for the mess on social media in Kashmir.
What needs to be done in such situations?
Going by the audience algorithm of this objectionable video, if only 5 percent of the viewers would have reported the video as “objectionable,” Facebook definitely would have taken down the video well in time.
Recently, a Facebook page, “Khan Speaks” was allegedly mass reported for some unknown reasons and the admin of the page in a video displayed some screenshots of the email he had received from Facebook, warning him of consequences and in the worst case, deleting his Facebook page.
“Khan Speaks” is rated as one of the best content creators in Kashmir, with almost all his videos disseminating a lot of information to the masses.
Example of “Khan Speaks” finds its importance in this piece because of the difference we mentioned between the cringe and the authentic content and more importantly, the message that people in Kashmir are well aware of what “mass reporting” does to a Facebook page.
In case of “Sale of Kashmiri Girls” video, interestingly and unfortunately, the same people who reported “Khan Speaks” could have reported this objectionable video as well.