The caller tune that plays by default to spread awareness on COVID-19 will be stopped soon, reports citing official sources said on March 28.
“No more caller tune on COVID-19. It is going to stop soon,” an official told news agency ANI on condition of anonymity. A day earlier, a source close to wire agency PTI said “official sources” are thinking of “dropping COVID-19 pre-call announcements from phones after almost two years of raising awareness about disease.”
Since March 2020, when the coronavirus was declared as a pandemic, the government had directed all telecom operators to ensure its announcement, in the form of a caller tune, is played before phone users connect to each other on a call.
Initially featuring the voice of Bollywood superstar Amitabh Bachchan, the caller tune was aimed at promoting measures like wearing face masks, using hand sanitisers and maintaining social distancing to reduce the rate of virus transmission.